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OCC Family


President and CEO

Sherri Friend


Three things I can't live without:
Faith, Family, Friends

One thing I'm most proud of:
The two little girls who call me mommy!!

What I love about working at OCC:
The people (they inspire me)
The laughter (brings me joy),
The challenges (keep me humble and striving to push the mission of OCC to touch more lives)  

Favorite song:
You Are My Sunshine (from the beginning to the end of life, this song comforts, brings joy, and holds special memories shared through generations)

Sherri Friend is the President and CEO of Oakwood Creative Care.  Sherri has dedicated her career to finding creative solutions to enriching the lives of individuals with perceived obstacles, and filling those lives with purpose and meaning. As a passionate advocate, she has become an effective business strategist with the proven skills needed to grow and develop non-profit organizations, enabling them to expand their reach and impact into the community. Sherri has developed an understanding of effective management of nonprofit organizations and how to effect positive change.


Sherri began her career with an internship in the United Kingdom where she had the opportunity to work in a cutting edge program for adults with developmental disabilities. Upon her return to the United States, she gained additional experiences leading home and community based nonprofits throughout Arizona. Sherri has been recognized through her leadership as 2015 Nonprofit of the Year by Mesa Chamber and received the Amazing Women Award in 2016 by the National Bank of AZ and the Phoenix Suns. 

Chief Operating Officer

Tara Krantzman


Three things I can't live without:
Spaghetti, Orange Juice, Country Music

One thing I am most proud of:

What I love about working at OCC:
Every day the OCC members remind me that “Life is not measured by the number of breaths we take, but by the moments that take our breath away.”

Favorite Song:
I Hope You Dance

Tara Krantzman is the Director of Programs and Operations for OCC. Tara has tremendous passion and expertise in human services, not for profit organizations, and philanthropy. Tara has been with OCC since May of 2012.

Tara oversees day to day operations, assists in the development of the program, and facilitates and develops caregiver support groups. Tara brings ten years of experience working with nonprofit organizations and has developed a strong sense of devotion to the nonprofit sector. Tara has worked with not for profit organizations centered on human services, advocating for awareness, education, health services, and enriching the lives of others. Tara Krantzman has a Masters Degree in Health Care Innovation from Arizona State University.  She is an active member of Arizona Association of Adult Day Services and the Alzheimer’s Task Force.

“I love working with the OCC members and family caregivers. They inspire me to create change and revolutionize how senior care is delivered."

Board of Directors



Jacob Golich


David Wier
Board Member


Al Heggs
Board Member

Shellie Berry

Shellie Berry
Board Member


George Bliss
Vice Chair


Harry Mitchell
Board Member


Shannon Heinz
Board Member


Gaye Kelley


Jae Chin
Board Member


Wayne Mangold
Board Member


Team Oakwood


  Adam |  Teaching Artist

Adam | Teaching Artist

  Annie |  Program Director

Annie | Program Director

  Jenny |  Wellness Partner

Jenny | Wellness Partner

  Michelle |  Wellness Partner

Michelle | Wellness Partner

  Nikki |  Program Coordinator

Nikki | Program Coordinator



  Jessica |  Program Director

Jessica | Program Director

  Julie |  Teaching Artist

Julie | Teaching Artist

  Rosemary |  Family Support Director

Rosemary | Family Support Director

  Jeremy |  Cognitive Education

Jeremy | Cognitive Education